The article mentioned was published in March 2004:
«According to a recent article in The Economist, "men lose their fiscal prudence in the presence of attractive women." This assertion is based upon the theory of "future discounting," a notion that economists and psychologists alike ascribe to the reward center of the brain: One either goes after immediate pecuniary satisfaction or defers it for higher gains in the future. This curious idea, which collapses finance and libido within a visual economy, is the impetus behind Josephine Pryde's rather modest but engaging show. The exhibition includes a suite of photographs of pigs' brains and an imposing hanging sculpture fashioned from used bicycle chains—a "masculinized" version of Eva Hesse's Untitled,1970, originally fabricated in latex-covered rope. ...»
David Busse
I just wonder how many women use this daily and how many men are still sleeping.
1 comment:
"how many men are still sleeping."
you are actually asleep on your bed.
I used to study this effect at school, funny.
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